Animal Rights Zone

Fighting for animal liberation and an end to speciesism

John Robbins was heir to the Baskin-Robbins empire but he chose a different way of life. In his book, Diet For A New America, Robbins reveals the truth behind the practices of the meat and dairy industries.


"From the outset of reading this volume I was enthralled. The book is a pleasure to read, as engrossing as the most exciting novel. Yet it deals directly with the most important personal issues and decisions of our lives. When I finished reading Diet for a New America, I knew that in my hands lay one of the most profound studies ever written of how our eating habits affect our lives, and indeed all of life on our planet . . . If you read only one book this year, let it be this one ......."  ~  Vegetarian Times magazine

 

 

 

 

 

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The fact that he gave up the chance of running the Baskin-Robbins empire (and all the money that comes with it) to do what he's doing now. So much respect and kudos for him. <3
I agree Lise, he obviously believes very strongly in what he's doing.

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