Animal Rights Zone

Fighting for animal liberation and an end to speciesism

On Advocacy Media Preferences

Absent any comprehensive studies on what media are most effective for persuading people to go and stay vegan, we are left with searching for reasons why one medium of advocacy might be more effective than another. Further, any reasons we do come up with for preferring one medium over another would likely be speculative (i.e. empirically untested) and depend more on personal preferences and learning styles than any obvious or universal advantage.

Of books, magazine articles, scholarly journals, blogs, forums, emails, street stalls, leaflets, event tables, speeches, presentations, casual discussion, and whatever other forms of communication might be effective, it seems to me that what is communicated and how it is communicated is far more important than where or through what media a message is communicated.

We have reason to believe that, all other factors equal, books -- to the extent that they are read -- are the most effective media simply because of the time it takes to read a book compared to other media. Other than time spent, however, there is no reason to believe that, word for word, books would be any more effective than any other mode of written communication.

It is likely true that our individual learning styles vary in many ways. For example, Alice might respond best to a well-reasoned argument supported by verified facts, while Bob might respond best to a video and a plea for empathy. Alice might be interested in reading a 250 page book written for academics, while Bob might not get past page 2 of such a book. Alice may cross the street to avoid the vegan education table at the summer festival, while Bob may be drawn to a long chit chat session at the vegan education table.

The reason I’m writing about advocacy media is that I’ve seen many opinions, seemingly unsupported with facts or reason, that we “need to get out in the streets” or engage in some specific mode of communication, rather than another mode, if we are to move things along. This seems misguided.

We very much need to 1) get our message right, 2) deliver our message in a palatable manner, and 3) target the appropriate audience (i.e. non-vegans), but it really doesn’t matter whether we choose popular non-vegan forums on the Internet or the library or the table at the summer festival to communicate our message. Chances are excellent that vegans are a proportionate cross-section of those non-vegans we wish to educate. As individuals, if we focus on the media in which we are most comfortable communicating, and the media to which we would personally be most receptive, chances are that, collectively, we will have all bases covered regarding the non-vegan public in proper proportion to their preferred media.

In other words, focus on the modes of communication in which you prefer to communicate, and to which you would be most receptive, and let others focus on the modes they prefer and to which they are receptive. If you like spending time educating on Internet forums, then educate on Internet forums! If you like to chat with random people in the city or at the festival, do that! Both? Fine. Just don’t make unsupported statements that either one or another is ineffective or that your preferred mode of communication ought to be the preferred mode for everyone.

Most important is that we should get the message right. Very briefly, 99.999…% of nonhuman animal exploitation and harm is unnecessary. Unnecessary nonhuman animal exploitation and harm is wrong. Therefore, 99.999…% of nonhuman animal exploitation and harm is wrong. Therefore, avoid it by going vegan and encouraging others to go vegan. Being vegan is far from the most we can do; it is the least we can do.

This article was originally published at the now closed blog site, Unpopular Vegan Essays. 

**************

Views: 481

Reply to This

About

Videos

  • Add Videos
  • View All

ARZone Podcasts!

Please visit this webpage to subscribe to ARZone podcasts using iTunes

or

Enter your email address:

Delivered by FeedBurner

Follow ARZone!

Please follow ARZone on:

Twitter

Google+

Pinterest

A place for animal advocates to gather and discuss issues, exchange ideas, and share information.

Creative Commons License
Animal Rights Zone (ARZone) by ARZone is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
Based on a work at www.arzone.ning.com.
Permissions beyond the scope of this license may be available at www.arzone.ning.com.

Animal Rights Zone (ARZone) Disclaimer

Animal Rights Zone (ARZone) is an animal rights site. As such, it is the position of ARZone that it is only by ending completely the use of other animal as things can we fulfill our moral obligations to them.

Please read the full site disclosure here.

Animal Rights Zone (ARZone) Mission Statement

Animal Rights Zone (ARZone) exists to help educate vegans and non-vegans alike about the obligations human beings have toward all other animals.

Please read the full mission statement here.

Members

Events

Badge

Loading…

© 2024   Created by Animal Rights Zone.   Powered by

Badges  |  Report an Issue  |  Terms of Service

Google+