Moy Park Ireland, chicken exploiters from Northern Ireland, are running a new publicity drive in the Republic, featuring TV advertisements and the usual billboards and posters.
Their TV ad is featured HERE and is based on a family rushing home to enjoy various types of "chicken." The audio on the ad takes the form of a commentary from a horse race - why feature just one type of speciesist exploitation when two is obviously better?
On other pages of their website, they extol the virtues of the broiler unit (see HERE) - note that the filming was done in extremely low density conditions.
It all reminds me of a quote I used (here) - How do we justify our treatment of nonhumans? We lie - to ourselves and to each other, about our species and about others. Deceptive language perpetuates speciesism... Like sexism or racism...speciesism can’t survive without lies. Joan Dunayer, Animal Equality: Language and Liberation.
Animal Rights Zone (ARZone) is an animal rights site. As such, it is the position of ARZone that it is only by ending completely the use of other animal as things can we fulfill our moral obligations to them.