Veganism in Online Media ~ Mylene Ouellet ~ My Face is on Fire Blog

[Carolyn Bailey]

Veganism in Online Media

Marieke Hardy of ABC (i.e. the Australian Broadcasting Corporation) wrote a piece yesterday about her recent Twitter tango (or tangle) with an MTV VJ called Ruby Rose ("Vegan, schmegan: you are what you tweet"). It seems that the Sydney Confidential celebrity gossip section of the Daily Telegraph had quoted Rose as having announced that she was "veganese":

The prolific presenter... told Confidential yesterday she now considers herself "veganese" - her own variation of the vegan lifestyle. "I don't
eat any meat, I don't drink milk, but I do eat cheese and fish, just to
get my iron levels back up," she said.

Hardy, a self-described vegan, tweeted about it and received a response tweet
from Rose asserting that she'd never told them that she was vegan: "i
didnt say i was vegan. i laughed and said not anymore because i eat
cheese and the doctor told me i need fish".
Hardy continued her piece by discussing the ridiculousness of the
various labels people use these days to distinguish this or that animal
consumption from other forms
of animal consumption, often trying to attach some mention of
vegetarianism or veganism to their choices even when neither is
applicable. For instance, Hardy brought up that her friend calls fish
eaters who cling to the vegetarian label "fish and chippocrites".

Near the end of her piece, though, Hardy did an about face, both apologizing
to Rose and then stating that the plethora of labels do help sort confusion (um, that's
debatable). She also missed out on an opportunity to promote veganism
by stating that those who "choose alternative diets" (and she includes
herself in this category) are "all still just trying to do [their]
bit". I can't help but wish she'd gone a little "bit" further.

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Vegan cookbook author Jae Steele was recently interviewed in Toronto's National Post ("Making Love in the Kitchen: Meet Jae Steele") and took an unfortunate stand on veganism that reflects a focus on environmentalism and a disregard for animal rights:

I am an advocate for plant-based diets, but I never try to convert people to veganism. [...] I think there are more and less sustainable ways to
eat meat and other animal products. Factory farming has got to go –
it’s not good for anyone, or anything (animal, vegetable, mineral) but
the money-makers, and even then it’s only in the short term. Sure, a
vegan diet is more sustainable – they say it does more for the planet
that switching to a hybrid car would, but I’d rather see everyone eat
25% fewer animal products each week than have 4 or 5 people become
strict vegans.

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How focusing on environmental reasons when discussing the ethics of consuming animals or their products is problematic becomes even more
clear in an article from last week on The Atlantic's website ("Can Meat Eaters Also Be Environmentalists").
It's by Nicolette Hahn Niman, wife of giant "happy meat" producing
Niman Ranch's founder Bill Niman. If you've read Jonathan Safran Foer's
Eating Animals,
you'll recall his praise of the Nimans whenever he gushed over his
animal exploiting "heroes". As it turns out, she's a vegetarian who,
along with being an environmental attorney and wealthy rancher, spends
much of her time publicly picking apart environmental arguments against
animal consumption. She did so again in a recent debate in Berkeley
with vegan former rancher Howard Lyman, and her article in The Atlantic focuses on the views she presented in this debate. Somewhat ironically, although it describes Lyman as being an animal welfare activist, Wikipedia describes Niman as being an animal rights activist.
Niman quickly made the opposite evident in her article (as if being an
animal exploiter didn't make it evident in the first place):

Although I've been a vegetarian for more than 20 years, I have never accepted the view that eating meat is morally wrong. It's just never made sense
to me that something humans and our ancestors have been doing for some
4 million years—something that's a major component of the natural
world's system of nutrient recycling—could be immoral. And the more
I've learned about ecologically sound food production, the more I've
come to appreciate the important role animals play in it, both here and
around the world.

I don't know vegan Lyman's politics. I doknow that he advocates veganism, but that much of his vegan advocacy
focuses on human health and the environment. In their Berkeley debate, Niman countered his environmental arguments by defending animal consumption as an integral part of the earth's ecology and then countered his health arguments by presenting the consumption of animal flesh as a likely necessary component of human evolution.

In the Berkeley debate, Lyman compared animal agriculture to human slavery
and to the Holocaust. In response to this in her article, Niman
chastised him (and made evident her speciesism) by stating how "many
Jews and African-Americans would strenuously object to slavery and
Holocaust analogies" in discussions of the ethics of non-human animal
use. She then called upon her pal Foer to get his purportedly authoritative assessment of Lyman's analogies:

He agreed with me that the analogy is offensive and, in his words, "intellectually cheap." "It implies that one is incapable of explaining
or understanding what is wrong with the meat industry on its own
terms," he told me. "I am convinced that if the average American were
to have an honest and clear-eyed introduction to the truth about
factory farming, he or she would have no problem understanding what's
wrong with it. To reach for a human catastrophe is not only repugnant,
it's unnecessary."

Of course, what's funny about Foer's indignant reaction is that Foer,
himself, is "incapable of explaining or understanding what is wrong
with the meat industry on its own terms" as well as unwilling to
generally just take the rights and interests of non-human animals
seriously.

Niman continued by arguing that while it's natural for animals to kill those of other species for food, that "throughout nature, killing members of one's own species is rare and aberrant behavior" and that humans have as much right to kill non-human animals for food as non-human animals have to kill other non-human animals for food. I wondered for half a heartbeat if she'd extend this to non-human animals killing humans for food? I'm guessing not, even though she insists that she doesn't see people as "standing at the top of some hierarchy with animals beneath them".

It's no wonder, given the stuff that comes out of various "happy meat"
propaganda machines that Niman chose to finish up her piece with a
phony kumbaya moment, bringing up that as an animal exploiter, she
purportedly shares "common ground" with vegan advocates -- i.e. the
need to "rid the world of factory farms". Unfortunately, what Niman
leaves out is that her interest in the world running out of factory
farms is tied into increased profits from her own sale of animal parts to fill the demand.

Go vegan. Talk to others about veganism. Heck knows that with all of the confused (and confusing) messages going out on the internet and in the media concerning the
ethics of animal consumption that the general public really could use
some solid information and that those seeking to change their
consumption could use some guidance. At the very least I know that the
non-human animals Niman considers property would appreciate some extra
voices speaking out on their behalf.

http://my-face-is-on-fire.blogspot.com/2010/06/veganism-in-online-media.html