Getting [green?] Beef ~ Matthew Cole

[Carolyn Bailey]

Getting [green?] Beef?

A vegan response to The Ecologist magazine’s ‘Meat: Eco Villain or Victim of Spin?

Written by Matthew Cole

Abstract:  Advocates of veganism frequently present their case holistically, outlining its benefits for nonhuman and human animals and for our shared environment. However, a consistent feature of ‘mainstream’ public discourse on veganism is the tendency to fracture that holistic case. In particular, the case for nonhuman animal liberation tends to be set aside, so as to clear the path for a reassertion of anthropocentric values that, despite otherwise radical appearances, work to re-entrench speciesist privilege. In this paper, I present a detailed case study of one high-profile example of this process. In October 2008, the prestigious UK periodical, The Ecologist, published an issue that focused on the issue of ‘meat’-eating. The contributing authors to the issue stressed the anthropocentric benefits of a particular form of ‘meat’-eating, while simultaneously failing to confront the holistic case for veganism.

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